AI Insights · Timothy · April 2025
Top 5 Social Apps Performance on Unified Platform in Australia Q1 2025
Discover the performance trends of the top social apps in Australia during the first quarter of 2025, including metrics on downloads, revenue, and active users.
In the first quarter of 2025, the top social apps on a unified platform in Australia showed varied performance in terms of downloads, revenue, and active users. Here’s a closer look at the trends based on Sensor Tower data.
Facebook from Meta Platforms, Inc. experienced a steady increase in weekly revenue, peaking at approximately $61.7K in late February. Weekly downloads were highest at the beginning of the quarter with around 51.3K and saw a gradual decline to 38.7K by the end of March. The app maintained a consistent user base with over 18M weekly active users throughout the quarter.
TikTok - Videos, Shop & LIVE showed a strong revenue performance, with a peak reaching $978K in early February. Weekly downloads fluctuated slightly, starting at 55.9K and ending the quarter at 51.2K. The app's weekly active users hovered around 3.7M, showing stable engagement.
Instagram saw its weekly revenue peak at approximately $70.1K in mid-January. Downloads started strong at 41.2K but experienced a decline towards the end of the quarter, closing at 35.6K. Active users remained robust, averaging around 8.9M weekly.
Threads reported no revenue but had notable download activity, starting the quarter at 59.1K and ending with 53.2K. Active users showed a peak of 3.1M in early January, with fluctuations throughout the quarter.
Finally, 小红书 — 你的生活兴趣社区 showed a peak in downloads of 279K in mid-January. Revenue peaked at $38.3K in mid-February. The app maintained a relatively stable active user base, averaging around 150K weekly.
For more insights and detailed app performance data, visit Sensor Tower.
